Bluesky vs X vs Threads in 2026: Where Freelancers Should Build
X has the scale. Threads has the growth. Bluesky has the engagement freelancers can monetise. Picking one is not the same as picking the biggest.
The Delivvo team· May 11, 2026 7 min read
Three years ago there was Twitter and there was LinkedIn, and that was the freelance audience-building stack. In 2026, there are three real text-first platforms competing for the same minutes of attention — and choosing between them matters more than freelancers admit.
The headline numbers, as of May 2026:
X — roughly 550–600M monthly active users worldwide.
On size alone, X wins. On growth, Threads is the clear leader — Meta's distribution machine has been ruthlessly effective at funnelling Instagram users into Threads since the algorithm tweak in late 2024. Bluesky's growth slowed sharply in late 2025 and recovered modestly through Q1 2026, but it is no longer the breakout story it was in November 2024.
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Size and growth are not what matters for a freelancer choosing where to commit. Engagement-per-follower is, and that picture is very different.
Engagement reality
Buffer's analysis of 1.7 million posts across the three platforms gives the clearest comparison freelancers can use. Average engagement when posts get traction:
X: 328 engagements per post on average, with a standard deviation of 5,159 — meaning massive viral spikes mixed with most posts getting almost nothing.
Threads: 58 engagements per post on average, standard deviation 628 — moderate consistency, occasional viral moments.
Bluesky: 21 engagements per post on average, standard deviation 279 — predictable, steady, lower ceiling.
The median post on all three platforms gets roughly 3-5 engagements. The difference is in the tails: X is high-variance, Threads is medium-variance, Bluesky is low-variance.
For freelancers, those distributions translate to very different audience-building experiences:
X rewards posting a lot and accepting most posts will flop. Five posts a day, two will get noticed, occasionally one explodes. Algorithm-driven.
Threads rewards a more curated cadence. One or two posts a day, written for the Instagram-trained audience that finds them — more replies, less viral, more sustained attention per post.
Bluesky rewards conversation over performance. The chronological-by-default feed and the smaller audience mean the same effort produces deeper engagement with fewer people, the kind that converts to email signups, client calls, and DM threads.
What each platform actually delivers for freelancers
X is still the default if your audience is in tech, startups, VC, or fintech. The investor / operator / founder cohort lives there. So does the freelance market that hires those operators. A senior engineer or growth marketer who posts thoughtfully on X 3-5x/week can still land high-paying retainer inbound, because the buyer pool is concentrated there.
The cost: X requires more posts to get the same engagement, and the format rewards a more provocative tone than most freelancers naturally want to adopt. The platform also has more bots and lower-quality engagement than it did two years ago, and the algorithm is increasingly tuned to promote longer posts and paid content over short observations.
Threads delivers scale you cannot build elsewhere. If your audience is in DTC commerce, fashion, lifestyle, beauty, design, or any consumer-adjacent freelance niche, Threads is now the default. The Instagram cross-promotion is genuinely effective; a 5,000-follower Instagram account routinely gets a 1,000-follower Threads following within months without separate content. eMarketer puts the platform's strength as "scale" — the dominant text-first platform for the Instagram-native cohort (eMarketer).
The cost: Threads' open API access is still limited, the export tools are weaker than X or Bluesky, and the audience expects shorter, lighter content. A 700-word X-style argument post tends to fall flat on Threads.
Bluesky delivers the highest-trust audience freelancers can find in 2026. The cohort skews towards journalists, academics, technologists, developers, and writers — people who read, reply, and convert at unusually high rates. The engagement quality reports back to publishers as "smaller numbers, better conversions" (eMarketer; SoftwareSeni engagement analysis).
The cost: Bluesky's ceiling is real. A great post on Bluesky tops out at 20K impressions where a great post on X tops out at 2M. If your business model needs the reach of X-style virality (e.g., consumer SaaS waitlists), Bluesky is too small to be the primary platform.
A phone showing the X, Threads, and Bluesky app icons stacked on a home screen — the daily choice freelancers face
The honest decision tree for 2026
For a freelancer choosing one platform to focus on:
If your buyers are in B2B tech, fintech, startups, or developer tools — X first, Bluesky second. The buyer concentration on X is still meaningful, and the engineering-adjacent audience that funds high-end freelance work overlaps with Bluesky's native cohort. Skip Threads.
If your buyers are in consumer commerce, lifestyle, fashion, food, beauty, fitness — Threads first, Instagram second. X is largely irrelevant for these niches in 2026; the buyer pool simply does not live there. Bluesky has almost zero consumer presence.
If your buyers are in publishing, journalism, academia, or "thoughtful" B2B (e.g., research firms, policy work, professional services) — Bluesky first, LinkedIn second. The publisher / writer / analyst pool on Bluesky converts unusually well, and the conversation quality compounds over time.
If you are just starting — pick one based on the above, post 5 times a week for 90 days, measure inbound DMs and email signups (not follower count). Move only if signal is genuinely zero.
The mistake almost every freelancer makes: starting on all three platforms simultaneously and producing thin content on each. The 2026 platforms reward depth of engagement on one over breadth on all three. Pick the one your buyers actually inhabit, ignore the others.
What about LinkedIn
LinkedIn is the constant background platform for freelance audience-building. None of the three platforms above has displaced it for "find clients and book calls" usage. The 2026 LinkedIn algorithm continues to reward long-form personal posts with photos and a clear opinion. If your time budget is one platform, and your buyers are not in the consumer / lifestyle niche, LinkedIn often outperforms X, Threads, and Bluesky combined for direct freelance inbound. The reason is unsexy: people use LinkedIn intentionally to do business. They use the other three to be entertained.
Two-platform combinations that work in 2026: LinkedIn + Bluesky for thoughtful B2B; LinkedIn + X for tech / startups; LinkedIn + Threads for consumer-adjacent.
A word on cross-posting
Cross-posting the same content to all three platforms is a tempting time-saver and a real-world failure mode. The X-shaped post that gets 1,000 likes there might get 12 likes on Threads and 4 on Bluesky, because the audiences read differently and the formats reward different cadences. Tools like Buffer, Typefully, and Bluesky-native cross-posters can mechanise the distribution but cannot translate the voice.
If you are committing to two platforms, write for the native one and consider the second a "best effort" mirror.
A quick honest read of where the platforms are heading by year-end 2026:
X is monetising aggressively. Premium tiers, paid content, longer character limits, algorithmic boost for verified accounts. The trajectory is more LinkedIn-like and less Twitter-like. Reach for free accounts continues to shrink.
Threads is consolidating its scale lead. Expect tighter Instagram integration, native long-form, and an opening of the API to power more third-party tools.
Bluesky is increasingly a niche power-user platform with deep trust and slow growth. The federated AT Protocol experiments are real but unlikely to change the consumer-facing reality in 2026.
That trajectory matters because where you commit in 2026 is partly a bet on which platform looks how in 2028. The bet that pays best for most freelancers: depth on one platform that fits your buyer pool, not breadth across three you cannot maintain.
The takeaway
X has the scale. Threads has the growth. Bluesky has the trust. The "best" platform for a freelancer is the one their buyers actually use, not the one with the biggest user count. Pick one, commit for 90 days, measure inbound conversations rather than follower count, and only diversify when one platform has clearly saturated.
The freelancers building durable audiences in 2026 are not the ones spread thin across all three. They are the ones who picked the platform their buyers live on and showed up there reliably for 18 months.
Delivvo gives freelancers a single branded URL to send the inbound DMs to — proposal, contract, file delivery, and invoice in one place — so the audience you build on X, Threads, or Bluesky converts cleanly into paying work. From $15/mo, free for 7 days.
