Est. 2026·Vol. I·Issue No. 28·Sunday, May 3, 2026

The Delivvo Blog

◆ Field notes from the freelance economy ◆

Notes on running a freelance studio, delivering client work, and building Delivvo.

28 stories·3h 50m of reading·Updated today

Top in Pricing

2 stories filed under Pricing.

Marketing team reviewing pricing strategy on a whiteboard during an agency planning session

Featured story

№01

The Lede

10-min read

Client management|May 3, 2026

Retainer vs Project vs Hybrid: Why 28% of Top Marketing Agencies Are Going Hybrid in 2026

Forrester predicts a wave of agency resignations in 2026, and `78%` of digital marketing shops now run retainers as their primary model. Here is how the math actually breaks down.

Forrester's 2026 prediction is blunt: a meaningful slice of brands will fire their agency this year. At the same time, `78%` of digital marketing agencies still anchor revenue to retainers, up from `64%` in 2023, while a hybrid model is now projected at `28%` adoption. We break down when each pricing structure wins, where it quietly bleeds margin, and how senior operators are stitching the two together without burning trust.

The Delivvo team 10 min readRead story

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